Can ENT Specialist Use the phrase Rhinoplasty Specialist?

Decision of the Board of Advertisement – Board of Advertisement, D. 2021/1550, T. No. 313, T. 14.9.2021

Findings: In the view of the website www.X1.com dated 17.08.2021;

On the homepage; “Non-surgical rhinoplasty is now possible!(…) Quality & trust in rhinoplasty(…)” ,

Under the title of “Laser Nose Aesthetics”; “It is one of the most demanded and performed aesthetic surgeries. (…) Advantages of Laser Nose Aesthetics: Having a shorter recovery period. The nose can be reshaped without the need for a major-serious surgical operation (…) ” ,

Under the heading “About Us”; images of patients before and after treatment are included,

In the view of the website https://www.X2.com/X3/ dated 17.08.2021; “Mr. Mr K2 had rhinoplasty and eyebrow lift surgery 2.5 years ago, he explained his complaints about his nose when he came and said that he wanted a nose that would show his facial features better. We achieved a more beautiful and contoured appearance in the eyebrow lifting process. He said that he wanted to get rid of his low eyebrows, and we did both procedures in the same operation, and the operation process and postoperative period were very good. It is obvious from his smile and facial expression (…) My patient, whose name is C… W…, comes from the USA. 3.5 months ago we had rhinoplasty surgery. He had a failed revision rhinoplasty before and then he preferred us. They said that they talked to many doctors because it was an ethnic nose and that it was an extra revision, they said that no one wanted to do it, that it would not have the image they wanted, with the piezo technique and ultrasonic devices we applied to our patient, we were able to achieve the image and thinness we wanted, because many ethnic noses…(…) Mr. K3 had rhinoplasty 6 months ago. When he came to the clinic, he complained a lot about his nose. With microsurgical methods and ultrasonic devices, we organised an aesthetic surgery that suits his face by thinning his skin. Sometimes it makes more sense to show the result than to write. In addition, as you can see, you have seen that its shape completely and perfectly suits our patient’s face. We are very happy to see this result by intervening in very thick skin. Satisfaction and happiness of our patient” , and the images of the patients before and after the treatment were included,

The videos on the websites https://www.X8.com/X7/, https://X4.com/X5 dated 17.08.2021 and on the website https://www.X6.com/X9/ X10 dated 17.08.2021 include the images of the patients before and after the treatment,

In the appearance of the website https://www.X6.com/channel/ X10 dated 17.08.2021, it was determined that the phrases “Tampon-free, Painless, Natural Aesthetics” and the phrase “Nose Aesthetic Specialist” were included.

Evaluation/Decision: As a result of the examinations made; the promotions in question are considered to be of a nature that imposes a commercial appearance on the activities of the organisation working in the field of health and the person carrying out the profession of medicine, creates demand and therefore exceeds the limit of information and promotional activities permitted by the relevant legislation;

On the other hand, it has been evaluated that there are no speciality branches with names such as “Nose Aesthetic Specialist” in the annex charts of the Law No. 1219 on the Execution of Medicine and Medical Sciences, which includes the names of the speciality branches in the legislation of our country, and therefore, although the person is an Ear, Nose and Throat Specialist, the inclusion of the aforementioned statements in the promotions under review is misleading to consumers,

Therefore, the promotions under review;

– Article 24 of the Law No. 1219 on the Practice of Medicine and Medical Practices,

– Articles 8, 9 and 39 of the Code of Medical Deontology,

-Article 5/c of the Regulation on Job and Job Descriptions of Health Professionals and Other Professionals Working in Health Services,

– Article 29 of the Regulation on Private Health Institutions for Outpatient Diagnosis and Treatment,

– Article 2/a of the Regulation on International Health Tourism and Health of Tourists,

– Articles 5/1-ğ, 7/1, 7/2, 7/3, 7/4, 7/5-b, 26 and 32 of the Regulation on Commercial Advertising and Unfair Commercial Practices,

– Article 61 of the Law No. 6502 on Consumer Protection

that it is contrary to the provisions of the law,

Accordingly, it has been decided to impose an administrative fine of 114.326 TL (One Hundred Fourteen Thousand Three Hundred Twenty Six Turkish Liras) and to suspend the aforementioned advertisements onthe advertiser Dr. K1in accordance with Articles 63 and 77/12 of the Law No. 6502.

This content has been automatically translated into English from the Turkish original.